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How some (bad) businesses angle for good reviews

Consumer reviews are important for your local business, but you can take it too far. This 4 min vid shows how some companies have taken reviews too seriously, and gone foul. Warning: 30 second ad first. So that’s the US, what about Australia? In Australia sadly I see businesses getting fake reviews, so someone’s making […]

How to rank in local search without a Google+ page

video for local search

At last count (April ’14), Google had over 2700 different categories which can be used to describe local businesses, not for profits, clubs, govt departments and so on.  And they’re constantly being updated and tweaked.  Yet even with this high number, I see businesses who qualify for a local page, but don’t get the advantage of having […]

How to Put Your Business Address on Your Website


What’s in a name? That which we call a rose By any other name would smell as sweet. – Juliet You might be wondering what Romeo and Juliet have to do with your business address and your website. Not a lot, as it turns out – at least when it comes to local businesses. Imagine […]

♪ Oh, no, there goes San Antone, go go GoogleZilla…♫

Maybe that’s not fair to twist the famous Blue Öyster Cult hit. Love that song… So what’s the deal with San Antonio, not Tokyo? It’s been eaten by a car carrier company. Or GoogleZilla ate it, not sure which. This glitch was initially reported about a week ago, and I’m amazed it’s still there. It’s […]

Headline: “Google is Going to Delete Your Local Page!” Err… really?

The sky is falling, the sky is falling! At least that’s what the scare mongers want you to believe.  And it couldn’t be further from the truth. If you haven’t received an email from Google asking you to verify your Places listing before Feb 21, 2014 AND you’re an Australian business, double check your spam […]

Customer reviews under review

As local businesses become more aware of how important reviews are for the future of their business, sites like Yelp, Google, TrueLocal and womo become a key part of their marketing mix. For all the good those sites do, there’s always someone who tries to game a system. And sadly, that happens on both sides […]

Down with Hashtags

I love twitter, really.  It’s full of people sharing funnies, interesting articles, opinions, and of course quotes from famous people because they couldn’t think of anything else to say (or because they read somewhere that quotes are the most re-tweeted tweets. But please, can you make your tweets about something of substance, not hashtags? Yes, […]